Hand-painted watercolor designs for fabric licensing, home textiles, apparel, and paper goods.

Each collection begins in my studio with original watercolor paintings, carefully scanned and digitally composed into seamless repeating patterns. My work combines traditional painting techniques with commercial application, creating designs that bring authentic artistry to textiles and stationery products.

These collections include elegant botanicals for upscale women's wear, home goods, and gift wrap; playful designs suited for children's clothing and stationery; and tropical fish and geometric patterns perfect for resort wear and beach-inspired products. All patterns are available for licensing and can be adapted for various colorways and applications including wrapping paper, journals, greeting cards, and other paper goods.

For licensing inquiries, please contact rachel@rachelfritzwatson.com